Creative Direction…
I embody an unwavering attitude, boundless enthusiasm, and relentless drive. Exceptional creative work thrives on a foundation of culture and creative empowerment. It is the collective brilliance of our team—comprised of designers, writers, strategists, and video producers and editors—that conjures true magic. As a facilitator, I empower them to unleash their potential and bring their visions to life.
A Place for Mom Subject matter expert interviews - CareFAQs
We created an engaging video series called CareFAQs, designed to address commonly asked questions from families seeking answers on senior living topics. To ensure the relevance of our content, we carefully selected articles from A Place for Mom's library that garnered the highest traffic and monthly search volume. Our expert then provided insightful answers to these questions. Our primary objective was to drive more traffic to our YouTube channel, and despite the numerous challenges we faced—limited budget, minimal equipment, lack of leadership buy-in, and a tight timeline—we successfully achieved remarkable results. Since the launch of our series, we have witnessed a staggering 24% increase in channel subscriber growth, a 63% growth on average monthly organic views, and an impressive 93% boost in likes!
Create mobile first consistent brand look and feel, specific to the editorial team
Our team was assigned the responsibility of crafting a strategy and aesthetic that aligns seamlessly with the existing brand, while remaining adaptable to address any limitations or challenges. To guide our decision-making process in asset creation, we devised a systematic approach. Is it possible for us to produce assets that foster engagement, drive conversions, and achieve higher rankings? Given the constraints of our CMS, we needed to establish a framework to determine the optimal word count and content for each asset. Additionally, our goal was to develop assets that catered to users' search intent by incorporating relevant keywords, adhering to naming conventions, and utilizing alt text effectively. Simultaneously, we aimed to create assets that were captivating and nurturing enough to captivate our readers, ensuring they wouldn't simply scroll past but find them genuinely helpful and valuable, ultimately boosting their time spent on our pages and enhance the visibility of our assets in Google's search rankings.
